“I'm not telling you it's going to be easy - I'm telling you it's going to be worth it.”― Art WilliamsStarting from Zero, building the business a liter by liter to reach a respectable quantity in six months time was demanding.
The day started at quarter to 4 in the morning everyday, and went on till 1 am after midnight. Day after day, I went to the office at 4 in the morning and ensured that deliveries were happening on time in a regular fashion, for that was the key to building a successful business - Customer satisfaction.
Ensuring that that there were no mistakes in the delivery sheets, that the orders were delivered as per the customers requirement, the mornings went in operations, and the day passed in streamlining the issues. The evenings were well spent in taking customer order changes and complaints.
Challenge was not in managing the freshly made setup, but in the fast turnover of the contractors and the money siphoned by them by way of being in charge of payment collection from the customers. The Exciting part was catching hold of them and getting the money back from them... Amazing right?
Hard work and consistency pays off. Slowly and steadily... building volumes day by day, we reached a magic figure digit in sales volumes... giving a total sense of satisfaction, but with even bigger challenges to look forward to in future. But we had decided, we will achieve...
Milk is a 24x7 business but, It was was possible because of the support of then designate SVP - Strategic Marketing. And the team had way to go !
"Tom said to himself that it was not such a hollow world, after all. He had discovered a great law of human action, without knowing it – namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain."
-- Mark Twain